Any brand knows that it’s not enough to post quality content once in a while to promote their products. They have to truly stand out if they want to succeed. And crafting a brand identity is crucial for that.
One of the most powerful ways to create this unique identity is through explainer videos. However, it’s not just about producing them. It’s about aligning all content with your brand’s voice and vibe.
Understanding Explainer Videos
As is clear from the name, explainer videos should explain something in a simple way. It can be a concept, a product, or a service, for example.
Unlike traditional commercials, explainer videos focus on providing value to the audience, educating them on how a brand’s product can solve a problem or meet a need.
Because of their educational focus and friendly tone, explainer videos are ideal for building a relationship with audiences while promoting a product or service.
While making explainer videos, it’s important to think beyond the content and consider how each aspect of the video reflects the brand’s identity. It ranges from the choice of fonts and colours to creating the right mood by using background music.
You need a reliable video editor for all of that. By choosing the right software, brands can create explainer videos that reflect their unique style and promote a consistent message.
Read more about explainer videos: https://blog.hubspot.com/marketing/explainer-videos
Crafting Brand Identity Through Explainer Videos
Brand identity goes beyond logos and taglines. It’s the full experience a consumer has with a brand. Let’s take a look at some ways brands can craft this identity using video editing software.
Setting a Visual Tone
The visual tone of an explainer video speaks volumes about the brand. Video editing software allows brands to establish a unique look by controlling colour schemes, lighting effects, and transitions.
A high-energy brand, for instance, may opt for vibrant colours and quick cuts to convey enthusiasm. A luxury brand may use muted colours and smooth transitions for elegance and sophistication.
Creating Consistent Messaging
Explainer videos should mirror the tone of your brand’s voice. Video editing can bring out the intended message through effective sequencing, voiceover alignment, and visual aids.
Video editors make it easy to synchronize speech with visual cues, guiding viewers’ attention toward essential parts.
Moreover, a video editor allows you to structure your video so that each point flows seamlessly to the next.
Using Brand-Specific Elements
One of the most effective ways to support brand identity is by integrating brand-specific elements (logos, taglines, and signature fonts) directly into explainer videos.
Video editing software provides tools for including these elements into your content seamlessly.
Animations, too, play a powerful role. Many video editors offer customizable animations, making it possible for brands to create unique visuals that represent their brand. These could be simple animated text or an elaborate motion graphic logo intro that appears at the beginning of every video.
Using Sound Design
Good audio should never be underestimated. A brand might have a specific tone in its explainer videos — upbeat and lively, calming and serene, or professional and direct.
Video editing software is exactly the way to work on sound design. Brands can use video editors to add background music and sound effects, as well as integrate voiceovers to enhance their message.
Many video editors allow you to edit audio directly within the software, making it easier to balance background music with voiceovers or synchronize sound effects.
Increasing Quality and Adding Professionalism
Audiences expect high production quality, regardless of whether the video is a casual explainer or a product demo.
Professional video editing software offers advanced tools to achieve this, such as stabilization for shaky footage or filters that give videos a cinematic look.
Brands also shouldn’t forget about the consistence in production quality. If one video is perfect and another looks amateurish, it could create confusion about the brand’s positioning.
And video editing helps with that, too. If your brand’s chosen the right software, all explainer videos will meet the same quality standards, no matter which team member is responsible for editing.
How to Choose Video Editing Software
Explainer video success depends on the editing software choice a lot. But what are the things you have to consider while making this choice?
Ease of Use
Look for software that matches your team’s skill level. For beginners, a tool with an intuitive interface may be more efficient. Brands with more complex editing needs may go for advanced software with extensive capabilities.
Customization Options
The ability to customize transitions, animations, and text allows brands to create a distinctive look.
Choose a video editor that offers enough flexibility to adapt the video’s visual elements to your brand’s identity.
Audio Editing Tools
As audio is crucial for brand consistency, select video editing software that includes great audio controls. Balancing background music, voiceovers, and effects is easier with dedicated audio editing features.
Compatibility and Format Support
The software of your choice should support the file formats you often work with. This will save time and maintain quality when exporting videos across multiple platforms.
Final Thoughts
Explainer videos are a great tool for building and strengthening brand identity. Through thoughtful video editing, brands can stay consistent with their message and make their content stand out.
By setting a visual tone, using brand-specific elements and working on audio design, you can create successful explainer videos that solve the viewers’ problems and capture your brand’s essence.
